Looking for a name for a website about the emerging sport of Adventure Racing (this was a long time ago) I came across the term 'sleepmonsters' - used by expedition racers to describe an extreme state of combined sleep deprivation and fatigue, sometimes resulting in strange, and often entertaining, hallucinations.
The idea of a name which described how you felt when pushed to your absolute limits appealed, so I put SleepMonsters into Google ... and got a big fat zero responses. (As I said it was a long time ago.)
We had a name for our website which was appropriate and unique!
It would also work in just about any language and was memorable, even if it was an odd name to those who didn't understand the context!
Who is on the SleepMonsters Team?
SleepMonsters is managed and operated by Richard Brown and Rob Howard.
We met while working for an outdoor retail site in the first dotcom boom, and enjoyed helping to spend millions of pounds of investor's cash. Richard built the website and Rob was the site editor and began writing about the new sport of adventure racing. At Rob's prompting this lead to the website sponsoring an elite UK team and the first ever expedition race staged in the UK - one of the best things the investors spent their cash on!
After all the investors money was gone Rob realised Adventure Racing would be an 'internet sport' as it developed at the same time as increased use of the 'world wide web' and that a website around all things adventure racing would be the most appropriate means of publication and communication for the sport.
Richard and Rob got together to start SleepMonsters.com, one writing code, the other news and race reports, and Guy Allwork stepped in to design the original website. Guy came up with the winking SleepMonsters logo which was to become our registered trademark and which, in a surprisingly short time, became well known to adventure racers all over the world.
We'd gone from multi-million pound website operation in plush London offices to back bedroom, penniless start-up! Of the two, SleepMonsters is much more fun, and has lasted much, much longer, than the mercenary dot.com start-up that got us together in the first place.
What is SleepMonsters all about then?
The site began to cover 'adventure racing' when the term described races which came about after the success and T.V. coverage of Eco-Challenge. (Team/navigation events in remote places held over several days.) Over the years the sport has continued to develop and change, so now we still cover 'adventure racing', but that means a whole lot more than it used to! If a sport is off-road, has a spirit of adventure, requires endurance and is human powered, then it will find a place on SleepMonsters.
Our values and aims at SleepMonsters are to be inclusive, independent and fair in our coverage, and to provide a professional service in what is primarily an amateur sport. We like to think we've been around so long as a result of sticking to those values, and because we've shown some of the qualities of an adventure racer, team work and endurance. We've stuck together and just kept going!