Primal Evolution

Press Release / 11.12.2017

Sports nutrition is continually evolving and it’s often hard for athletes to keep pace with the latest advice on how best to eat for enhanced performance and recovery.

Carbohydrates have always been the recommended fuel of choice for cyclists, although it’s now been discovered that it’s also beneficial to take on board some fats during endurance exercise. Protein on the other hand was believed to be best consumed after exercise to aid muscle recovery. Research1,2,3 has now highlighted however that consuming a carbohydrate / protein mix during longer rides helps increase endurance and aids muscle recovery.

Almost all sports bars on the market are currently split into two camps, those for energy during training and those for protein after training; meaning athletes may not be getting the best results from their on-the-go nutrition.

The Primal Pantry believe they have a tasty solution in the form of their new range of natural high protein bars. The bars combine a healthy serving of natural energy, in the form of both carbohydrates and fats, from dates, coconut nectar and almonds, with 15g of hemp protein to ensure your muscles and mind get everything they need for a long ride.

There are four scrumptious flavours available, Cocoa Orange, Mixed Berry, Cocoa Brownie and Double Expresso, the latter also containing 146mg of caffeine, provided naturally from coffee beans. Research has shown that consuming caffeine with carbohydrates can have a dramatic effect on long distance cycling performance4, increasing output by as much as 23%, and the Double Expresso bar provides one of the few products on the market to combine carbs, protein and caffeine in an on-the-go snack.

Whilst the new Primal Pantry bars pack a nutritive punch they do so without sacrificing the nutritional integrity the brand was built on. This is why you’ll only see real plant based food on the ingredients list and not an additive, preservative, flavouring or colourant in sight; ensuring that all the nutrition they provide comes from clean, natural sources.

For further details or to buy head over to www.primalpantry.com

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