Ultra Tour Monte Rosa
Get Smartwool Ready For The Ultra Tour Monte Rosa! (Utmr)
Press Release / 31.08.2018
Ultra Tour Monte Rosa, Get Ready!
Ultra runners demand the highest performing gear in the most physically challenging scenarios one can imagine. That's why Smartwool, the outdoor industry's leading Merino run sock and apparel company, is reinforcing its commitment to the ultra running community through its official sock partnership with Ultra Tour Monte Rosa (UTMR) one-day ultramarathons and multi-day stage race.
The 2018 Ultra Tour Monte Rosa, held from 5th-8th September, is an ultramarathon race created by internationally renowned endurance athlete and five-time winner of the Ultra-Trail Mont Blanc, Lizzy Hawker. Contestants will enjoy the characteristic landscape throughout the race, with gorgeous views of the Matterhorn Peak to make the race even more of a breathtaking experience!
The partnership, says Hawker, is one born of a deep commitment to the ultra running community: "The partnership between Smartwool and UTMR is such a wonderful fit because both have a lot of integrity, a love of the trail and a passion for our endurance community. It's great to have one of my favorite brands and my own event join forces."
"Providing our fullest support to an event so important to Lizzy and the entire ultra running community is an opportunity we welcomed with enthusiasm. Lizzy has built a truly special event—one that pushes the limit of possibility for the mind and body—and we're
absolutely thrilled by the chance to become involved as the official sock supplier," says Alex Pashley, Smartwool athlete and strategic partnership manager.
Smartool Phd Running Socks
Sponsoring the UTMR aligns with the brand's philosophy of supporting those events that both challenge the tenacity of the human spirit while allowing Smartwool product to provide the comfort in the most extreme scenarios.
With best-in-class moisture management to help keep the athlete's skin dry and comfortable, the benefits of Smartwool run socks and apparel keep the ultra runners comfortable in the darkest hours of their run. Smartwool will provide every UTMR competitor with a complimentary pair of PhD® Run Light Elite socks, featuring Indestructawool Technology, a patent pending durability construction, the 4 Degree Elite fit system, and a run-specific cushioning designed to provide shock.
Available in men's & women's styles from: www.wiggle.com
SleepMonsters
