Skip Navigation

Kathmandu recommits to Coast to Coast

Press Release / Photo : Coast to Coast / 03.09.2019

Starting the Kathmandu Coast to Coast

Leading outdoor brand Kathmandu has reconfirmed its commitment to New Zealand’s most iconic adventure race, the Kathmandu Coast to Coast, by re-signing as the events naming rights partner for a further three years.

“Kathmandu are proud to continue as title sponsors of iconic New Zealand adventure race, Kathmandu Coast to Coast,” said Kathmandu’s General Manager of Marketing Paul Stern.

“We have been designing and testing outdoor gear in Canterbury since 1987, so it is great to support a race in our home region. As a Brand we want to inspire and enable adventure for everyone and this race, the Kathmandu Coast to Coast, is a perfect opportunity for people to challenge themselves, get outdoors an adventure,” he added.

Race Director Glen Currie says he couldn’t be more delighted with the partnership, which will allow the event to continue to grow whilst maintaining its commitment to sustainability and dedication to the environment. “We’re outdoor enthusiasts and so are Kathmandu, our values meet on so many levels and to continue to have Kathmandu’s backing is really exciting.”

“Kathmandu has been a major supporter of our growth strategy since joining the Coast to Coast in 2016, not only have our entries increased but the demographic of competitors has also broadened, which we think will be key to our long-term sustainability,” Currie went on to say.

Kathmandu’s backing assists the event in terms of operations but also has a far greater reach than just the running of the event, the Kathmandu Academy was established which assists with the opportunity for school students to participate in the event, Kathmandu provide equipment, training support from Coast to Coast legend Steve Gurney and other resources to allow secondary school students the opportunity to tackle the event. Christchurch’s St Thomas’s of Canterbury and Linwood High School were the inaugural recipients, while Porirua’s Aotea College, who enlisted the help of the Prime Minister for their application, were the winners in 2019.

Kathmandu have also been major supporters of the Coast to Coast rangers programme, a programme established to assist with supporting secondary school students from the former Aranui High School and Linwood High school to compete in the Kathmandu Coast to Coast. Being a truly international brand has meant that Kathmandu has been able to broaden the appeal to athletes worldwide as well as other well-known adventurers such as the remarkable Australian trail runner Turia Pitt, multisporter Courtney Atkinson as well as Samantha Gash and British adventurer Anna McNuff.

Kathmandu has also been a major driver of the Coast to Coast being the only official partner of Leave no Trace. It’s programme and principles promote an initiative to minimise the environmental impact on nature and the outdoors, and the Coast to Coast are proud to have an 85% diversion of waste to recycling as a result of this commitment.

[If you enjoyed this story and would like SleepMonsters to continue reporting on Adventure Racing then we need your help. Please support our Patreon campaign or make a donation via PayPal.]

More About Kathmandu Coast to Coast

Champions Return To Defend Their Titles

Champions Return To Defend Their Titles
With titles to defend, both the 2019 men’s and women’s Kathmandu Coast to Coast Champions will return for the 38th edition Read More


Greymouth The New Home of the Kathmandu Coast to Coast Pre-Race Festivities

Greymouth The New Home of the Kathmandu Coast to Coast Pre-Race ...
The pre-race registration and festivities for the Kathmandu Coast to Coast is shifting to one of the West Coast’s major hubs, Read More


Jo Kane Celebrates ‘Pension Year’ Entry With Family By Her Side

Jo Kane Celebrates ‘Pension Year’ Entry With Family ...
Despite there being over 200 days to go until the 2020 Kathmandu Coast to Coast, the banter is ramping up amongst the Kane family, who will Read More


Kathmandu C2C Wins Outstanding Sports Event Award

Kathmandu C2C Wins Outstanding Sports Event Award
The countless hours by the over 300 volunteers are a key contributor to the Kathmandu Coast to Coast winning the Outstanding Sports Event Read More


Kathmandu Coast to Coast

Support Adventure Racing

SleepMonsters Patreon

Facebook

like us on facebook

Adventure Racing Tags

The Pioneer, Harrogate Winter MBO Score Event, ÖTILLÖ Swimrun Malta, Oman Desert Marathon, SwimRun NC, Augusta Adventure Fest, Kathmandu Coast to Coast, AR MALAYSIA, ROOTS NIGHT RACE, FNB Wines2Whales, Facebook, Twitter, Instagram, adventure racing, expedition racing, Adventure Racing World Series, Eco Challenge, Adventure Racing European Series

Our Patrons

Adventure Race Croatia

Rootstock Racing

TanzNavigation

SleepMonsters Patreon

Thank you to all our

adventure racing

patrons


Adventure Race Croatia

Rootstock Racing

Tanz Navigation

-- -- --

Brian Gatens

-- -- --

Adventure Enablers

Chipp Dodd

Celia Nash

David Ellis

Erik Sanders

Fiona McBryde

Graham Bird

Jakub Malik

Josh Hayman

Strong Machine AR

-- -- --

Adrian Crane

Barbara Campbell

Dejna Odvody

Klaus Mygind

Lars Bukkehave

Marco Ponteri

Nigel Davison

Rob Horton

Semyon Yakimov