Zwift Partners with The Absa Cape Epic
The Absa Cape Epic is proud to announce a renewed partnership with the world’s largest multiplayer online training and racing platform, Zwift, that builds on the successful relationship that was developed in 2019.
Historically, Zwift may have been perceived to be a ‘roadie brand’. Recently though, Zwift has expanded on their commitment to off-road cyclists with a recent game expansion containing a selection of new training plans as well as in-game equipment. Amongst the plans is the aptly dubbed ‘Dirt Destroyer’. This plan is designed for intermediate riders looking to improve their mountain bike specific strengths through repeated surges far over threshold to increase anaerobic capacity and grow their peak pedal torque to conquer even the toughest climbs of the Absa Cape Epic. A more advanced training plan targeting cross country cyclists is set to be added early in 2020.
Zwift’s focus for the 2020 Absa Cape Epic will be to build a brand-new online Absa Cape Epic community, bringing all competitors from across the globe together within the platform. With nearly half of the Absa Cape Epic riders hailing from countries other than South Africa, and a large percentage of those teaming up with partners not located in the same region or country, the benefit of being able to prepare together via the Zwift community is undoubtedly beneficial for all.
Kevin Vermaak, Founder of the Absa Cape Epic, called upon Zwift in his preparation for the 2019 Absa Cape Epic as his partner was living in Costa Rica, some 11 000 kilometres away. “Zwift is phenomenal – it allowed Andrew and me to bridge the gap in both our fitness levels and geographical location. With Zwift’s recent introduction of mountain biking-specific offerings, I suspect that there will be many more teams lining up at the 2020 Absa Cape Epic Prologue as cohesive units than ever before.”
Beginning in February 2020, Zwift will once again be giving back to the online community by offering specific group workouts that will assist in developing the required fitness levels for the Absa Cape Epic. These workouts will be led by some of the world’s most recognised mountain bikers and riders of all levels are welcome to join in, provided they have an active Zwift membership.
The benefits of Zwift don’t end once the 2020 Absa Cape Epic begins; all registered riders are encouraged to enter Zwift’s competition to join Team Zwift and receive unrivalled support for every leg of their Absa Cape Epic journey.
The prize includes everything from mentorship from SCOTT-SRAM Professional Athletes Nino Schurter and Lars Forster, to eyewear, branded Zwift kit, coaching from a world-renowned coach, complete Zwift home installs, to top of the range mountain bikes, and much more!
"I'm delighted that we have landed a long-term partnership with the Absa Cape Epic, building on the tremendous success of our partnership for the 2019 event. I look forward to welcoming in many of the participants signed up for the 2020 event into our online community, and wish them the very best in their preparations." Eric Min, Zwift CEO and Co-Founder.
Sign up and experience the power of Zwift here: https://www.zwift.com/?utm_source=cape_epic&utm_campaign=zwift_affiliate_cape_epic&utm_medium=affiliate
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