NEW For Goodness Shakes PROTEIN
Press Release (Trail Running Nepal) / 21.05.2013
New from For Goodness Shakes comes PROTEIN. The first great tasting ready-to-drink high protein, low fat shake to be as easy to pick up as a sports drink from mainstream shops. And at only £2.49 it’s about half the price of a protein shake from the gym.
To Endurance Athletes it’s ‘For Goodness Shakes LITE’
It’s high protein, lower carbohydrate lean formula (vs. For Goodness Shakes Recovery) is designed to promote the growth and maintenance of functional muscle perfect for those looking to build lean muscle, tone up and develop a better power to weight ratio. With no added sugar and from only 206 calories, it offers the athlete all the protein without the carbs. It’s perfect for short or intense sessions when athletes aren’t burning lots of energy; or for a session that will be followed by a carb meal – you get the protein but the carbohydrate comes later.
Nutritional Highlights:
Ø 25g Premium Quality Whey & Casein Milk Protein, an optimal dose to help lean functional muscles develop, with 25g carbohydrate to aid protein absorption
Ø 5g Branched Chain Amino Acids (BCAAs) – Leucine, Isoleucine and Valine
Ø 5g Glutamine
Ø 11g Essential Amino Acids – vital as the body cannot produce them
Ø From 206 calories & low fat
Ø No added sugar
Ø With added BioPROVM micronutrient blend created to promote lean protein synthesis and muscle performance, boost the immune system and reduce tiredness and fatigue.
First stockists are Waitrose, Morrisons and online at athletestore.co.uk. Initially available in 2 delicious flavours: Chocolate and Strawberry.
“Having pioneered Sports Recovery, we’re now turning our attention to protein. For Goodness Shakes Protein tastes amazing, it will be extremely easy to get hold of and at a great value price. It’s perfect for sports men and women looking to build lean functional muscle to boost their power to weight ratio. Plus coming from FGS it isn’t as intimidated as other protein products on the market.” Commented Alex Brooks, Marketing Director.
ENDORSEMENTS
For Goodness Shakes Protein is endorsed by the English Institute of Sport, the British Athlete Commission, Sport Wales, and the Sports Institute of Northern Ireland.
