CRAFT layer 1: Cool underwear - stay cool underneath

Press Release / 26.07.2013
CRAFT presents the basis for coolness: The brand’s COOL Underwear is soft and comfortable on the skin and designed to beat the heat! The technical range includes boxers, hot pants, briefs as well as sport specific bras. Equipped with excellent moisture transport, outstanding cooling properties and a slim and lightweight construction, the garments are perfect for everyday comfort and perform fantastic on intense workouts. What to wear underneath on hot days? CRAFT has the coolest solution – in a hot design: COOL Underwear. The brand’s lightweight, very soft Cool material is made of a technical Polyester fibres with six channels integrated in the surface. This results in an unbeatable heat and moisture dissipation as well as an extremely quick drying time. For even more coolness, CRAFT integrates airy mesh panels on the garments ‘hot spots’.
 
From Boxers to Hot Pants to Briefs – CRAFT’s COOL bottoms provide super soft comfort and a great ergonomic fit. Special underwear family members are the Cool Bike Boxer and Cool Bike Shorts to wear underneath Bike Loose Fit Shorts. They come with an integrated, technical pad, which is gender specific, laminated, dries quickly and has antimicrobial properties.
 
CRAFT’s Sports Bra collection offers a selection of sport specific bras perfectly adapted to the athlete’s needs: from high intensity workouts to cycling or less intense activities such as yoga etc. Craft offers support where it is needed with high tech compression material, while the padded, shaped shoulder straps and the wide, soft waistband offer extra stability and great comfort. For the Bike Bras, the Swedish brand focuses on creating the perfect shape for the specific, forward-leaning position on the bike. Thus, the narrower shoulder straps and the wide cut-out around the shoulders are perfectly shaped for the riding position.
 
For more information see www.craft.se

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