Craft Run : Brilliance Concept - High Viz in High Tech

Press Release / 24.10.2013

­When darkness falls… CRAFT’s new brilliance concept offers a wide selection of running items that illuminate you on runs in low-light conditions. Yet first and foremost, the new items offer high visibility without compromising on the brand’s renowned technical performance. The retro reflective stretch fabric is coated with a Polyurethane layer that integrates thousands of tiny micro glass beads that reflect light like a mirror. Thus, Craft fulfils the strict EN 1150 standard for high-visibility clothing – combined with protection and performance that meet the demands of serious runners.

Winter time, the nights have closed in – but you’re not resigned to a life on the couch! You can still run safe and comfortably protected in CRAFT’s new brilliance running garments and accessories. Yet, there’s more to it than literally meets the eye: the technical fabrics ensure great warmth as well as fantastic moisture management and ventilation.

To let the runners shine the Swedish brand uses high viz material coated to technical stretch fabrics: the reflective material features 85% Polyamide and 15% Elastane and is coated with a layer of Polyurethane with embedded micro glass beads. The coating contains thousands of tiny glass beads that reflect light like a mirror.

The advantage of Craft’s brilliance concept: it avoids stiffness and keeps the fabric’s fantastic elasticity. Plus the shining coating is highly durable and won’t wear off compared to reflective prints. While it is very difficult to meet the requirements of retro reflection in high visibility with most prints, Craft’s material reach the EN 1150 standard – and allows the runner to be seen even in the darkest nights. Thought through to the detail, the material is also perforated to enhance ventilation.

For more information see www.craft.se