CRAFT - Cool Concept

Press Release / 28.04.2014

CRAFT’s concept for its high-tech performance baselayer? A complex construction and the coolest combination! Designed to beat the heat and provide maximum comfort, the Cool Concept Piece unites two outstanding fabrics, shaves off grams and utilizes the Swedish brand’s unique Moving Wing Technology for increased flexibility!

For its Cool Concept Piece CRAFT brings on high-tech on all levels: the garment blends CRAFT’s extremely popular Stay COOL fabric with the test winning, highly elastic Mesh Superlight material, which is used for CRAFT’s Moving Wing Technology. This complex 3D construction in the upper back area and around the shoulders provides fantastic freedom of movement. 

For the hottest rides, hikes and runs, the Swedish pioneer of functional sportswear has developed its Mesh Superlight material. The fibres are worked in a special knitting technique, which shaves off grams and offers exceptional cooling properties. The big-hole mesh outer provides fantastic ventilation. Whereas on the inside, CRAFT uses a plainer construction since only the contact area with the skin ensures an unbeatable heat and moisture dissipation. Thus, the airy fabric guarantees that even heavy exercise on steamy days won’t wear you down. Plus: CRAFT makes sure you stay well protected from UV rays with a UPF of 50+. 

Craft is a Swedish brand specializing in clothing for endurance sports where performance and comfort are crucial for a good result. Working closely with elite athletes and constantly developing new materials and technical solutions, Craft offers cutting-edge training and competition apparel. www.craft.se

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