Extremities Celebrate The Solitary on Lost Sock Memorial Day
Press Release / 09.05.2016
SOCKS are one of the great enigmas of the clothing world. How do so many become separated? Does the washing machine feed on these tasty morsels? Is there a fairy who visits in the night to spirit away the single sock?
Such is the status of these permanently parted pairs that it has been awarded its own international ‘Day’.
Monday May 9th is officially Lost Sock Memorial Day, a time to reflect on those poor missing souls (pardon the pun) and celebrate the potential new life of the half that’s left behind.
Outdoor gear specialist Extremities has a range of high performance socks designed for walking, hiking, mountaineering and running and the team has amassed its own collection of unattached socks, which are just too good to discard. So, Extremities has set about finding a host of great uses for the solitary sock.
Extremities Marketing Director Carolyn Budding, started the ball rolling by making her own mascot for the campaign – the cheeky Extremities Sock Monkey (pictured), who keeps her company at her desk in their Alfreton, Derbyshire headquarters.
Here are five great ideas from Extremities for giving your own unattached socks a well-earned new lease of life:
- Sock puppet: great to keep the kids amused. Just cut out two eyes, stick them on and you’re away.
- Cover for golf woods: a ready-made use to keep your clubs in pristine condition, and with a polish each time you take off the cover, it’s bound to improve your game.
- Car polisher: socks are soft and made of fibres that are perfect for buffing up the paintwork on your prized motor. Put your hand inside and it’s an ergonomic way of working too.
- Phone case: a nice thick sock is great for this. It makes your phone easy to find in your bag, keeps it safe and, with so many lost socks lying around, can be changed on a regular basis.
- Finally, Sock Monkey takes a little time to make, but is surely worth the effort… you will need two odd socks to make him.
Visit http://www.terra-nova.co.uk/p/extremities-lost-sock-memorial-day for our blog with links to the best videos and instructions on how to make your own mascot.
