OMM Ava Jacket Wins OUTDOOR Industry Award
Press Release / 14.07.2016
OMM creates technical clothing and equipment made for the Original Mountain Marathon. The Original Mountain Marathon race is the foundation of the OMM brand. Held in some of the wildest parts of the UK when conditions are extremely challenging; the race attracts 2000 runners from 30 countries to the 2 day event and tests equipment and competitors to their limits and beyond.
OMM products were created from a demand of competitors wanting the lightest equipment possible that could also cope with the harsh Scottish Mountain weather at the end of October. In 1974 the first OMM pack was born. OMMs’ philosophy of unrestricted innovation to achieve the highest performance usable product for the lowest possible weight has evolved to create an expanding range of innovative products. The varied terrain and skills required for the OMM event provides the ideal testing ground and makes OMM products ideal for all Outdoor use.
OMMs’ new OUTDOOR award winning “Ava Jacket” is indicative of the brands approach to design and performance that’s required for an OMM race. Ava Jacket uses the latest eVent DVStorm fabric to give outstanding weight, durability and breathability in real life conditions. In addition, OMM have re-examined closures with unique solutions at the hem and cuff to improve comfort and performance. Even the pocket linings have been changed to use OMM’s POINTZERO fabric for a weight saving over 50% on mesh. Consumers will be pleased to hear that the Ava will be available in just 8 weeks! OMM says: “We are grateful to the OUTDOOR judging panel and the industry for recognising the work we have put into the Ava Jacket.”
The Original Mountain Marathon race has taken the brand into 13 other countries with races now in the ALPS, ICELAND, JAPAN and next year the Spanish mountains. The demand for OMM products led by OMM events is growing quickly.
ith the 50th year anniversary of the Original Mountain Marathon race in 2017 OMM has an exciting future ahead.
The Race: The OMM race was first held in 1968 as a test of endurance, navigation and mountain skills in wild environments. Two man teams visit a series of checkpoints spread across 400km2 of UK wilderness carrying a tent, sleeping bag and everything they need to survive the harsh UK mountain environment in two unsupported days of adventure.
