Salomon Launches Instructional Trail Running Video Series
Press Release / 13.02.2017
How to trail run episodes follow three runners as they prep. for their first trail race
To reach a growing segment of the running population who say they would love to mix up their running habits by venturing off the road and onto trails, Salomon has launched a comprehensive video web series to help runners learn How to Trail Run. The 10-part series follows three runners—two of them Salomon employees—as they prepare to take on their first trail running race.
Along the way, the trio will meet with and learn from trail running experts, professional athletes and licensed medical professionals, allowing viewers to learn the intricacies of trail running through their eyes. Episode topics include injury prevention, uphill and downhill running techniques, managing fatigue, following a training plan, the equipment needed and race-day preparation.
The good-natured and sometimes humorous video series was created after research confirmed that a growing number of runners are eager to venture off roads and give trail running a try.
"The idea behind this video series is to show people how to trail run not only high in the mountains, but also around their own urban environment," said Delphine Veilleux, Global Salomon Brand Manager for Endurance Sports. "The three people chosen to participate are not hardcore trail runners, and watching them learn and enjoy the sport is the perfect way for other runners to understand that it's possible to start trail running themselves."
Viewers of the web series will follow the three "stars" as they get expert advice from Salomon's Global Trail Running team, including French ultra-trail legend Francois D'haene and vertical kilometre champion Laura Orgue of Spain. They'll also receive guidance from Greg Vollet, Salomon Trail Running Team Manager and the brand's Global Outdoor Sport & Community Marketing Manager, himself a very successful trail runner. The series was shot in a variety of locations, including Salomon's own backyard of the French Alps; at D'haene's winery in the Beaujolais region of France; overlooking the beaches of Sitges, Spain with Orgue; and on Lantau Island in Hong Kong, where the trio competed in their first trail race.
The How to Trail Run webisodes will be housed on a website: howtorun.salomon.com and distributed across Salomon's various social media channels.
Local Activation
To help runners get the personal advice they need, the series will be activated on a local level with in-person trail running workshops and community runs in partnership with Salomon retailers. The workshops will take place in the UK, as well as Germany, Austria, Switzerland, the United States, the Netherlands, Russia and Mexico. Additional countries will be added in the coming months.
The goal of the workshops is to reach more runners in a face-to-face situation and educate them on the opportunities to go trail running in their own communities near home. The workshops also provide instruction on trail running techniques and help runners understand the equipment needed.
To learn more and find trail running workshops nearby, runners can visit http://trailstations.salomon.com beginning in March.
