Patagonia Worn Wear Tour Helps Snow Community To Keep Gear In Use Longer
Press Release / 06.01.2018
From 13 January, Patagonia's Worn Wear tour will be coming to 28 snow destinations around Europe. A bespoke wooden snow trailer will be launched at Engelberg in January before touring snow destinations such as Laax, Val d'Isere, Innsbruck, La Grave and Chamonix. The team will offer skiers and snowboarders free repairs on busted zippers, rips, tears, buttons, pulls and more, as well as teaching people how to fix their own gear. For the first time, it will also offer technical repairs on GORE-TEX® garments.
The Worn Wear initiative encourages customers to extend the lifetime of their garments. The Patagonia repair team onboard will offer free repairs on any brand of clothing, on a first come, first served basis.
The new trailer has been hand-built to an original design to be able to travel to the toughest locations around Europe. It will house technical repair equipment and will bring hot chocolate and good vibes to the slopes. It will also educate people on how to keep snow gear in good condition for multiple seasons and will teach skills such as patching, re-waterproofing shells and fixing zippers.
Extending the life of our garments, through proper care and repair, is the single most important thing we can do to lower our impact on the planet and reduces the need to buy more over time — thereby avoiding the CO2 emissions, waste output, and water usage required to build it. By keeping our clothing in use just nine extra months, we can reduce related carbon, waste and water footprints by 20-30 percent each, according to the UK-based group WRAP – simply because we're making and throwing away less.
Patagonia's Worn Wear programme was created in 2013 to encourage people to take good care of their gear, washing and repairing as needed. Worn Wear aims to keep clothing, regardless of brand, in circulation for as long as possible. When it's time for a replacement, Patagonia wants people to invest in something that lasts. That's why Patagonia makes high quality, functional products and guarantees them for life.
Stewart Sheppard, member of the Gore Fabrics Sustainability Team, adds: "We at Gore always strive to deliver outdoor products with the optimal combination of high technical performance and sustainability. Last summer we trained the Worn Wear crew, in our Gore production site, on how to professionally repair technical GORE-TEX® garments. With this move, we support the idea of long-lasting products, a concept that Gore has been pushing for more than 20 years."
Worn Wear Uk Tour Dates
13 - 14.01.2018: Ellis Brigham Fort William, St Mary's Hall, Belford Road, Fort William, PH33 6BT
16 - 17.01.2018: Cairngorm Mountain Sports, 111 Grampain Road, Aviemore, PH22 1RH
19.01.2018: Craigdon Mountain Sports, 5 St. Andrew Street, Aberdeen, AB25 1BQ
20 - 21.01.2018: Graham Tiso,1 Inveralmond Retail Park, Highland Gateway, Perth, PH1 3EE
23 - 24.01.2018: Ellis Brigham Glasgow, Unit 1, Soar at Intu Braehead, King's Inch Road, Braehead, Renfrew, PA4 8XQ
27 - 28.01.2018: Freeze Pro Shop, 8 South Gyle Crescent Lane, Edinburgh, EH12 9EG
About Patagonia
Founded by Yvon Chouinard in 1973, Patagonia is based in Ventura, California. A certified B Corp, Patagonia's mission is to build the best product, cause no unnecessary harm and use business to inspire and implement solutions to the environmental crisis. The company is recognized internationally for its commitment to authentic product quality and environmental activism, contributing over $89 million in grants and in-kind donations to date.
About the Trailer
The Worn Wear Snow Trailer has been created by Belgian tiny house builders Wildernest. It was the work of Patagonia family member and adventurer Tom de Dorlodot and the team.
