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Primal Quest to return in 2008

Press Release / 31.05.2007

Williamsburg, VA -- Primal Quest, the crown jewel of adventure racing,
will return to an undisclosed US location in the Spring of 2008.

In 2006, Primal Quest Utah featured 360 of the worlds best adventure
athletes covering 500 miles of the most brutal and unforgiving terrain in
North America. During the 10-day event, ABC Sports / ESPN2 covered the 90
co-ed teams as they pushed the limits of physical and mental endurance in an
attempt to reach the finish line of the most grueling multi-sport race in
existence.

The 2008 Primal Quest will feature new leadership, as PQ2006 Race Director
Don Mann takes over the position of Chief Executive Officer through a
licensing agreement with founder Denise Watkins, the managing partner of
Primal Quest LLC.

\"We\'re thrilled that Don has taken the lead to produce Primal Quest into the
future,\" Watkins said. \"He brings with him not only the deepest adventure
racing knowledge available, but a huge fan base among adventure racing
participants who respect his talent as a proven director. I have no doubt
that Don will be able to build upon the Primal Quest legacy and create
another unique experience for our athletes in 2008.\"

\"I am honored to have the opportunity to manage Primal Quest in 2008 and
beyond,\" Mann stated. \"We\'re dedicated to producing the same quality event
for which Primal Quest is so well known - this is the greatest race in the
world.\"