The Future of Adventure Racing Begins Today!

15.11.2007
Missoula, MT– Barrett Productions, along with Race Directors Ian Adamson and Isaac Wilson, is pleased to announce the advent of a new Expedition Adventure Race, Terra Traverse™.

Terra Traverseâ„¢ presents a better, faster, more exciting race; a format favored by racers; integration of innovative and successful elements such as individual and team time trials; increased sponsor opportunities and benefits; all aimed at delivering the most compelling adventure race ever staged.

Terra Traverseâ„¢ will launch its first event the last week of September 2008. The first Terra Traverseâ„¢ event will include 75 four-person co-ed teams covering approximately 600 kilometers across stunning terrain. Terra Traverseâ„¢ will be a seven day expedition stage race, incorporating aspects of traditional expedition races. Additionally, the race will include exciting new challenges for the greatest endurance athletes on Earth.

Terra Traverse™ will offer the awe-inspiring appeal of a true “expedition race” that will provide a continuous journey, incorporating wilderness; rural and sub rural areas (possibly urban); villages; cultural, geographic, topographic, natural and man made highlights.

Terra Traverseâ„¢ will provide an extreme and diverse collection of race disciplines that have come to be expected by racers and television viewers alike. Disciplines in Terra Traverseâ„¢ may include: orienteering/ navigation, mountain and road biking, running, trekking, hiking, mountaineering, canoeing, kayaking and/or white water rafting, technical climbing, big wall rappelling, split course, horseback riding, river swimming, canyoneering, coastaleering, as well as other technical disciplines to fit the terrain, course and incorporate the local culture.

“After careful consideration of past races and events from the viewpoint of participants, race management audience and television production, we have designed a race format that works best for all parties. Considerable thought and research led us to the conclusion that a staged expedition journey is the right choice,” Adamson commented.

Terra Traverse™ capitalizes on Ian and Isaac’s wealth of AR experience and allows the creation of an apex event by creating a blend of formats and approaches that truly draws the very best from all previous events and leaves the identified pitfalls behind.

“With an innovative format that racers, sponsors, television networks and viewers will enjoy, a stunning location, and two of the sports’ most successful, recognizable and respected individuals (Ian Adamson & Isaac Wilson) joining the team, we set out to create an event that will take Adventure Racing as not only a sport but as a sporting property to the next level. Terra Traverse™ begins a new era for Adventure Racing,” stated John Barrett, “and we couldn’t be more excited about this event.”

Registration will begin in November 15th with a cap at 75 teams. Registration fees for the 2008 Terra Traverseâ„¢ will be $10,000 per team. Detailed information will be available at www.terratraverse.com. For immediate contact e-mail info@terratraverse.com.
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