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Nordic support for women

Press Release / 12.05.2011

Women can expect a lot of support from Sweden in summer 2011: Craft introduces a technical range of four bras engineered specifically for different activities. Shoulder straps, mesh panels, compression material and overall 3D-fit are shaped, body-mapped and fine-tuned for the respective exercise. Thus, the Bike Bra is constructed for the forwardleaning cycling position, while the Sports Bra for high intensity workouts offers more supportive body control – a coherent bra selection with cutting-edge ergonomics!

The Sports Bra is engineered for high intensity activities such as running, fitness, tennis etc., where women need a high level of support. Craft therefore uses Body Control compression material, which reduces vibrations and keeps the breast in place. The padded, shaped shoulder straps and the wide, soft bottom waistband offer extra stability and great comfort. Of course, as the pioneer of functional sportswear, Craft further utilizes high tech fabrics and integrates its soft Mesh Superlight material for effective moisture management and fantastic cooling. The test winning material is used in lining, edging, on the back and below the chest. Craft’s Sports Super Bra is shaped and adapted for bigger breasts during intense physical activities.

Cycling, on the other hand, is a more static exercise – at least for the upper body. For the Sport Specific Bike Bra, Craft therefore integrates even more cooling Mesh Superlight fabric and reduces the amount of body control material. The focus for this unique model was on creating the perfect shape for the specific, forward-leaning position on the bike. Thus, the narrower shoulder straps and the wide cut-out around the shoulders are perfectly shaped for the riding position. The female cyclists won’t struggle with chafing, it supports, yet also offers full freedom of movement and, of course, fantastic moisture management and ventilation. Since you often fight against the wind on your bike, Craft also offers a bike bra with bodymapped Windstopper® panels in the front – the Bike Windblock Bra.

All bras protect from UV-rays with an SPF of 50+.

For more information on the Craft ranges please visit www.craft.se