Orion Health to Title Sponsor GODZone Adventure Race
News Release / 28.09.2011
Premier adventure racing company, 100% PURE Racing, has announced today that Orion Health, New Zealand's largest developer and supplier of healthcare software globally, will be the title sponsor of the upcoming GODZone Adventure race to be held next Easter in Queenstown.The sponsorship is a perfect match for the Kiwi health technology company, which has a long history of involvement with adventure racing internationally. As the sponsor of 2008 World Championship winning team, Orion Health Adventure, the title sponsor has a deep understanding of the commitment and effort required to be involved in this most demanding of sports.
GODZone Adventure race is the first unsupported (no support crews) expedition style, adventure race to be held in New Zealand since the world’s inaugural event, the Raid Gauloises, 22 years ago. The major new event has been invited to join the Adventure Racing World Championships (ARWC), which is the annual culmination of an international circuit of premiere adventure races in 10 countries forming the Adventure Racing World Series (ARWS).
Adam Fairmaid, Co-Director of GODZone Adventure, is delighted to announce the partnership ahead of the road show event around New Zealand this week. “This is great news for the race, great news for domestic and international competitors and a major development for the sport. One of New Zealand’s most successful companies of recent years are investing in the event and that will help us to deliver the truly world-class experience we are aiming for. We’re very excited to have this innovative company on board and their high expectations for the future of adventure racing match our own.â€
Ian McCrae CEO of Orion Health believes that sponsorship of events such as GodZone Adventure is a good fit with the company’s corporate culture of encouraging it’s staff to adopt healthy lifestyles, not to mention a form of support to a number of global staff that compete in such events. "While the extremes of adventure racing are not for the faint hearted, it could perhaps be good training for our global sales team who operate in exceptionally challenging and competitive environments overseas."
The Orion Health GODZone Adventure will be held from the 7th - 14th April 2012 and entries are now open. For more information go to <a href="#" onClick="javascript:newsitewindow('http://www.godzoneadventure.com')" class="main">www.godzoneadventure.com</a> or <a href="#" onClick="javascript:newsitewindow('http://www.orionhealth.com')" class="main">www.orionhealth.com</a>.
