Born Survivor Secures Partnership with Total Fitness

News Release / 22.07.2015

Born Survivor, the military-inspired 10km obstacle course, has announced today its official partnership with UK gym group Total Fitness. The deal will see joint promotion across digital and print, as well as exclusive Total Fitness discounts for Born Survivor participants, discounted race entry for Total Fitness members, dedicated Born Survivor gym classes and bespoke training events.

Kevin Bedford, Born Survivor’s event director, said, “Total Fitness is the perfect fit for Born Survivor. Our 10km obstacle events are all about people setting themselves a brand new challenge and having fun, as well as pushing themselves and their friends in an environment that’s safe, but physically and mentally demanding; something we feel aligns really well with the values of Total Fitness and the aspirations of their members.”

John Ahern, Total Fitness’ business development manager, said, “We’re thrilled to be partnering with Born Survivor. Obstacle courses and mud runs have become extremely popular with our members and to partner with an event in the north is really relevant to our members and cements our position as the leading gym chain in the north of the UK and Wales.”

“We know the importance of building a community and adding value to our members’ gym experience, Born Survivor offers a challenge for them and our team to train and take part together, having fun and getting fitter in the process.”

Entries for the Born Survivor 10km are open online at www.born-survivor.com and Total Fitness are now actively encouraging members from across their gym network to take part in this next event, which will take place on September 26th at Capesthorne Hall in Manchester and is expected to attracted up to 3,000 participants.

Total Fitness has 17 gyms across the north of England and Wales, it recently completed a management buyout and was voted ‘Turnaround Company of the Year’ by Insider Media.

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