Casio are Watch Sponsor for World Series
16.08.2006
ARWS Director Geoff Hunt says he is delighted to have the support of a prestigious international company such as Casio.
"Casio's products are a great fit with the sport of adventure racing. The company's significant sponsorship will provide management teams in all the events in the series, as well as the World Championships, with a range of watches for a range of situations."
Casio watches will also be offered as prizes to adventure racing competitors competing in the series events and the World Championships.
As official watch sponsor Casio is already widely promoting its association with adventure racing and Hunt says the new sponsorship deal can only bring a lot of benefits.
"We are working with Casio to develop strategies to promote and publicise their involvement with the World Series. The company is very committed to the sponsorship which is reflected in the top line watches and other equipment they are providing."
A spokesman for Casio says they are equally pleased with the links they are developing with adventure racing.
"We are very excited to be associated with such a high profile event as adventure racing at this international level. We are aware that Casio will get very good exposure from its partnership with the Adventure Racing World Series and we are looking forward to developing the relationship."
The 2006 Adventure Racing World Championship currently taking place in Sweden and Norway is be the first event Casio is associated with.
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