nuun’s new kona cola will hydrate and caffeinate

Press Release / 21.03.2007

(seattle, wa) nuun—the company that invented portable electrolyte hydration—will offer a caffeinated option of its unique quick-dissolving sugar-free electrolyte tablets starting in march 2007. The new flavour, kona cola, is nuun’s fourth, and in addition to essential electrolytes, contains 40 milligrams of caffeine in each tablet.

nuun makes optimal hydration simple and reliable for people on the go, wherever they can find water: a single tablet, when dropped in 16 ounces of water, fizzes and is ready to drink in just two minutes, and requires no measuring, stirring or shaking. nuun is packaged in a compact tube containing 12 tablets that in total, creates 1.5 gallons of lightly flavoured hydration drink. nuun is made with all natural flavours and colors and has no sugar, which allows nuun drinkers to dictate how they get energy and lets them hydrate without taking in unwanted calories. nuun’s zero-sugar formula won’t fuel the growth of bacteria in hydration bladders and bottles.

a tube of nuun retails for $6.50 at over 400 retailers in north america. nuun’s four flavours—tri-berry, lemon + lime, citrus fruit, and kona cola—are also available in 3- and 9-tube packs. nuun is made in the united states. For more information, visit www.nuun.com.