New online gear retailer from AREquip.com

06.09.2007

ARequip.com is excited to announce the birth of Mad Athlete. Mad Athlete is a new online retail site born to equip those adventurous souls (some might say \"crazy\" or \"MAD\") that push the envelope athletically ... beyond the core Adventure Racing audience of ARequip.com.

Mad Athlete is designed to meet the needs of a wider group ... from Cyclists, Climbers, Fastpackers, Trekkers, Paddlers, Runners, Orienteers, Mountaineers, Adventure Racers and others that build up a hefty sweat in the outdoors. As a result, the product selection is greater (and will expand even more). This leaves ARequip.com to stick to its roots as the destination online store for Adventure Racing equipment.

New Features:

* FREE SHIPPING on Most Orders over $25
* Real-Time Inventory
* Cleaner Site
* Improved Product Search
* Improved Site Navigation
* Online Order Changes
* Online Order Tracking
* Show Best Sellers
* Shows Recently Viewed

Take a gander over to MadAthlete.com and see what it’s all about.

Cheers,

Tom Flummerfelt
ARequip.com / MadAthlete.com