Sometimes You Can’t Beat Mother Nature!

Press Release / 07.01.2008

Despite the best efforts of a full cadre of food scientists, production experts and packaging specialists, be announced today that future production of the ever-popular be powered® all natural chocolate raspberry bar has been halted and the bars in distribution are being withdrawn from the market.

The be powered all natural chocolate raspberry bars have enjoyed a large and loyal consumer following due to the all natural profile of the bars, the inclusion of real fruit, the bakery style taste, an excellent nutritional profile and the absence of artificial ingredients and preservatives. Ultimately, what made the be powered chocolate raspberry bars so special in the first place resulted in the decision to withdraw the product. The culprit – raspberries! (Raspberries are subject to eventual mold). The variable moisture content of the real raspberries used in the be powered chocolate raspberry bars made the company’s immutable goal of “zero defects” unrealistic as it is impossible to guarantee nature grows identical raspberries.

Robin Gohsman, founder of be stated, “be is passionately committed to 100% product quality, an unmatched brand experience with every touch point and growing the special and unique relationship we treasure and so jealously guard with our consumers and friends.” Robin added, “The decision, though difficult, was easy. Rather than change our formula or lower our standards, we look forward to supporting our better nutrition for active lifestyles platform with both existing and new all natural products that are delicious, nutritionally excellent and can be confidently enjoyed each and every time.”

Consumers who have concerns with products already in their homes should contact be (phone: (414) 274-6008, e-mail: robin@thinkfeelbe.com, mail: 338 N. Milwaukee Street, Suite 202, Milwaukee, WI, 53202.) for either replacement products of a different flavor or a refund.

For further information, visit the Company website .