Hammer Nutrition Products - Now Available in the UK

Rob Howard / 23.04.2008

There are relatively few products on the market aimed specifically at the select group of athletes who take part in endurance and multi-day races, but Hammer Nutrition is one, and its now on sale in the UK for the first time. What’s more it’s a product that has 20 years of development, use and testing behind it, and is widely recommended by adventure racers, in the U.S. and Australia in particular.

The full range is now on sale through the new UK website at www.hammernutritionuk.co.uk, where you can find out a bit more about the company, and a lot more about the products, as there is a full breakdown of usage and nutritional information for each. All the products contain only natural ingredients and they span a full range of gels, drinks and bars, long distance fuels, recovery and electrolyte products, proteins and nutritional supplements.

The company was formerly known as ‘E-caps Hammer Nutrition’, and was started by Brian Franks 20 years ago when he couldn’t find suitable nutritional supplements for endurance sport. Franks still runs the company, which has the reputation of providing hype-free but effective products that cover the entire spectrum of nutritional needs for endurance athletes.

The new UK site has a ‘knowledge’ section with free downloads including the ‘Endurance Athletes Guide to Success’ of which 70,000 copies have been issued, and links to past issues of the Endurance News Magazine which is published quarterly. There is also a link to the US site, which has a vast knowledge base of information for endurance racers and extensive forums.

Among the most popular products in use in AR are Hammer Gels and HEED (High Energy Electrolyte Drink) sports drink. HEED aims at consistent carbohydrate release, cramp prevention and lactic acid build up, while the gels provide a consistent, smooth release of energy to avoid 'flash and crash'. Also popular is Perpeteum, Hammer's long ultra distance fuel, which is formulated for ultra distance and multi-day races. Perpetuem claims to provide consistent, reliable energy, maximize stored fat utilization, and buffer lactic acid to prevent muscle fatigue, and can be used as a ‘meal replacement’ while competing as it offers a complete source of energy and nutrition. Three are also a full range of supplements and recovery aids.

It’s well worth taking a look at the product range and browsing the extensive advice and technical information on the website. It may make you reassess the most important aspect of race preparation and performance – the right fuel for optimum performance.