SPOT Inc. Sponsors 2008 Primal Quest Montana Adventure Race With Online Public Viewing

05.05.2008

SPOT Inc., the pioneer behind the award-winning SPOT Satellite Messenger, today announced its sponsorship of the Primal Quest Montana Expedition Adventure Race. Called the “The World’s Most Challenging Human Endurance Competition,” Primal Quest 2008 Presented by SPOT is scheduled to take place in Big Sky Country, Montana June 23 through July 2, 2008.

Primal Quest fans can follow their favorite teams at www.ecoprimalquest.com, through real-time GPS tracking and custom leader board technology provided by SPOT allowing for up-to-date viewing on SPOT enhanced Google Mapsâ„¢. This technology is based on new SPOT services that allow users to broadcast their location and messages to others over the web. The SPOT satellite messenger will be worn by each of the 70 plus teams of adventure racers during the 10 day, multi-sport competition.

“We have been looking forward to the innovative technology that SPOT is bringing to Primal Quest for many years,” said Don Mann, Primal Quest Director “SPOT is a lightweight personal satellite messenger that won’t slow the racers down and will provide continuous position updates of the teams along the Primal Quest course making it the most interactive Primal Quest in history.”

Primal Quest is the largest human-powered, multi-discipline, multi-day event of its kind in the world. Since its inception in 2002, the race has attracted world-class athletes and established itself as the leading event of its kind in the world. The extraordinary demands on the Primal Quest teams, means that they need a rugged, easy to use tracking product – and a way to update their location reliably.

“Unlike other GPS units, SPOT sends the users’ GPS location and message to others and provides real-time tracking, making it a natural fit for the world’s most demanding adventure race, Primal Quest,” said John Dark, Senior Marketing Manager for SPOT Inc. “SPOT is small, rugged and reliable enough for the world’s most extreme athletes, so we can offer a unique solution that will enhance the experience not only for the adventure racers and Primal Quest staff but the supporting community around the world.”

For every day use, SPOT has just released SPOT share pages, a software upgrade allowing any SPOT user to share their adventure and messages with others – perfect for that personal sea kayak trip or weekend hike. SPOT share pages automatically create a customized web page with sophisticated real-time tracking and mapping.