Marin and Whyte to Sponsor Trailbreak

News Release / 21.04.2010

Marin and Whyte bikes have been announced as the new bike partners of event organisers Trail Break, ahead of their forthcoming summer events season.

ATB Sales, the distributor for both brands, will be presenting the bikes at Trail Break's Southern Trail Ride and Southern 100 Enduro events, and Whyte are being lined up as the bike partner for Septembers epic MaXx Exposure South Downs night enduro. 'This is a partnership of established, independent brands", says Trail Break's Phil Harrison.

"The boom in cycling has inevitably seen the industry more and more controlled by investment capital and conglomerates, but the heart and soul of mountain biking comes from it's independent pioneers. Marin, Whyte and Trail Break all fall into that bracket, all three are well established founder owned businesses and fully connected to their roots."

"We will be working closely with both brands, ATB Sales and their independent dealer network to bring the best bikes and the best events to the market. As well as just presenting and demoing bikes, we are working on a range of special incentives and features to make sure the real value in this relationship is passed on to the riders."

Ross Patterson, Sales and Marketing Director for ATB Sales, adds "We are delighted to be working with Trail Break. It's a perfect synergy as like us, they are committed to innovating and delivering quality, and have been for the last 18 years".

The Trail Break Summer Season gets under way on April 24th. Check trailbreak.co.uk for news of Marin and Whyte at the following events:

24th April: Princes Risborough (Southern Trail Ride and Summit 65 Enduro)
8th May: Duncton, West Sussex (Southern Trail Ride and Southern 100 Enduro)
19th June: The Great Swindon Bike Ride (Southern Trail Ride and Southern 100 Enduro)
3rd July: Reigate, Surrey (Southern Trail Ride)
14th August: Woodcote, near Reading (Southern Trail Ride and Southern 100 Enduro)
3-4th September: South Downs Way Lemming Trail (100 mile end to end)
25-26th September: MaXx Exposure (80 mile South Downs night enduro)
16th October: North Downs (Southern Trail Ride)

Event details can be found at trailbreak.co.uk, and you can see the bikes at whytebikes.com and marin.co.uk