The North Face® Announces Headline Sponsorship of Ultra Running Event TransGranCanaria
Media Release / 17.11.2010
Strategic to The North Face® and the brand's historical support of ultra running events in Europe, The North Face® TransGranCanaria features races for all levels of runners at various distances: from the full 123-km race; a coast-to-coast 96-km race; a 42-km marathon; and, a starter run of 24-km. Registrations to participate are now open on the event website until mid-February 2011.
Referencing the positivity of the partnership, Alejandro Diez Palazon, Marketing Manager TransGranCanaria, explained: "Support from The North Face® will help further cement TransGranCanaria's position as one of the most prestigious races in Europe. This is a giant step forward that will substantially increase its presence on the world stage. While the rest of Europe freezes in the winter, The North Face® TransGranCanaria offers you the perfect opportunity to escape to the sun in Gran Canaria."
"Our agreement highlights The North Face® and its increasing strength in the Trail Running category, where the brand has gained year-on-year growth in recent seasons. We wanted to invest in TransGranCanaria because it is one of the most well known races in the ultra trail world. Since the brand already invests in The North Face® Ultra Trail du Mont-Blanc® and the Lavaredo Ultra Trail®, all these races are well recognized around the world. Combining TransGranCanaria takes us even closer to the end consumer for trail running products." states Oscar Bel, Country Manager for The North Face® in the Iberia region.
For registrations, schedule, services, media and planning, contact:
www.transgrancanaria.net info@transgrancanaria.net
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