ARC'TERYX employees produce capes for the homeless
Press Release / 18.01.2011

These simple capes re-purpose end-of-roll and discontinued fabrics that the company utilizes in its premium quality GORE-TEX® garments. What started as an effort to find other uses for fabrics destined for the trash has turned into a product to clothe those in need and provides an opportunity to create social awareness of homelessness in the midst of one of Canada's most affluent cities.
This is the second year in a row that employees have volunteered for this grassroots "Bird's Nest" initiative. Last year, 300 capes were distributed to the Salvation Army shelter in Vancouver's Downtown East Side. Employees distributed the capes to the Harvest House in North Vancouver on Tuesday, December 21 and at the Harbour Lights on the afternoon of December 24.
http://www.salvationarmy.ca/2011/01/07/arcteryx/

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