F1 Driver Webber Brings Back Challenge Event in Tasmania

Press Release / 23.03.2011

Leading Formula One driver Mark Webber today confirmed the return of the event that carries his name, the Swisse Mark Webber Tasmania Challenge, after a three year hiatus, and encouraged international adventure racing enthusiasts to join him in Tasmania for the competition later this year.

Australian Webber, who announced the event’s return in Hobart ahead of this weekend’s F1 race in Melbourne, is well known for his love affair with Tasmania and with the sport of adventure racing. It was these two passions that prompted Webber re-establish the five-day, multi-sport event that takes competitors across some of Tasmania’s most stunning locations.

The event has attracted an unprecedented level of corporate and government support, with multi vitamin manufacturer Swisse taking up the naming rights sponsorship alongside principal partner, Tourism Tasmania, who recently announced their support of the event for the next three years. Major Partners Red Bull, Pure Tasmania, LG, Rexona and Pirelli complete the sponsor line up.

“After a three-year break I am thrilled the Challenge is heading back to Tasmania and that it’s back on the calendar for the next three years,” Webber said.

The 2011 Swisse Mark Webber Tasmania Challenge will be held from 7-11 December, with Webber jetting into the state directly from the final round of the Formula One series in Brazil.

Athletes will take part in a gruelling five-day multi-sport course in five of Tasmania’s key tourism and wilderness regions. With slight changes to competition categories, the Challenge hopes to attract a range of competitors, from elite athletes and adventure racing enthusiasts chasing the ultimate prize to competitors looking for a challenge and for something to push themselves beyond their limits.

“The Challenge has always been about having determination and drive to give something a go. Now, as with the world’s great endurance races, the format will allow elite athletes to chase ultimate success while others can turn up having never done anything like this before and amaze themselves with what they can do.” Webber said

“Obviously you need to prepare for an endurance event – and with kayaking, trekking, trail running, climbing and mountain biking all part of the Challenge there is plenty to train for! But with five-day, three-day and one-day options we believe it is an event that has something for everyone.”

This year will see the return of the Van Diemen’s Cup (paired teams competing for five days) and the Ambassador’s Cup (paired teams competing for three days) and a new one-day event has been introduced for people who want to experience a taste of adventure racing.

“The Van Diemen’s Cup and Ambassador’s Cup are absolutely pivotal to what we are doing here in Tasmania,” Webber said. “But this year we’ve introduced a new one day event for anyone who wants to experience a taste of the adventure racing scene.”