CRAFT - Doing it for the kids

Press Release / 24.10.2011

With its BASIC set for kids, Swedish sportswear pioneer CRAFT provides functional underwear that definitely keeps pace with the adults’ apparel. The top and pants fit and perform fantastically thanks to the soft, elastic material that makes sweat-soaked kidswear a thing of the past.

Let’s be honest: kids spend more time outdoors braving wind and weather than most grown-ups. Yet, children are often terribly equipped, wearing apparel that leaves them soggy and cold. It’s time to ditch the sweat-soaked cotton pieces and grant the kids more comfort and health with functional and affordable apparel. Craft’s Basic Set is the perfect pick for kids that are always out-and-about.

The lightweight, soft Polyester fibres support the regulation of the body’s temperature: it quickly wicks the sweat away from the skin transporting it to the next layer. At the same time the garments provide excellent insulation keeping the body comfortable and protecting from illness. Further, the high elasticity of the garments and the athletic cut with raglan shoulders guarantee fantastic freedom of movement.

CRAFT’s kids collection further includes functional fleece pieces, outerwear for running, cross-country skiing or biking as well as accessories. The Basic Set is available from sizes 110 to 164 and come in a one-colour version as well as with stripes or fun prints.

For more information see www.craft.se