BOXPARKâ„¢ - outdoors shopping in central London
Press Release / 04.12.2011
BOXPARK™ is not some run-of-the mall shopping centre. It’s a living, fertile community of brands packed with talent, innovation and attitude that puts creativity and fashion back where they belong: on the street. No high street retailers here – just select brands by invitation only to create a revolutionary mix. BOXPARK™ isn’t just where you shop; it’s what a real brand experience should be all about.
BOXPARKâ„¢ strips and refits shipping containers to create unique, low cost, low risk ‘Box Shops’. Put them together with a unique mix of International and UK fashion talent and lifestyle brands, galleries and cafés and you’ve got the world’s first ‘pop-up’ mall – so named because its basic building blocks are inherently moveable. They can, and will, literally pop up anywhere in the world!
Home to more than sixty carefully chosen fashion brands and food and drink retailers, BOXPARKâ„¢ is a fresh retail revolution from Roger Wade, creator of Boxfresh and fashion brand consultancy Brands Incorporated, in partnership with real estate developers Hammerson and Ballymore Group.
“I was always fascinated by shipping containers – the idea of BOXPARK™ was a fusion of many personal ideas over time. I wanted to create something on a grand scale by using shipping containers and offer retailers short leases, versatility and cost effective retailing that made sense – the antithesis of the out of town shopping mall. And at the same time a place where the kids could just hang out and have fun ...†says Roger Wade.
BOXPARKâ„¢ is at The Goodsyard, Shoreditch, is made up of 60 full-sized shipping containers, and has been open to the general public from the 3rd Decemeber.
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