Coolness Combined
Press Release / 12.06.2012
CRAFT’s concept for its new performance baselayer? A complex construction and the coolest combination! Designed to beat the heat, the Cool Concept Piece unites two outstanding fabrics and utilizes the brand’s unique Moving Wing Technology for increased flexibility.
For its new Cool Concept Piece CRAFT brings on high-tech on all levels: the garment blends CRAFT’s extremely popular Stay COOL fabric with the test winning, highly elastic Mesh Superlight material, which is used for CRAFT’s Moving Wing Technology. This complex 3D construction in the upper back area and around the shoulders provides fantastic freedom of movement.
The Swedish sportswear pioneer engineered the high-tech material Mesh Superlight for the hottest rides, hikes and runs. The fibres are worked in a special knitting technique, which shaves off grams and offers exceptional cooling properties. The big-hole mesh outer provides fantastic ventilation. Whereas on the inside, CRAFT uses a plainer construction since only the contact area with the skin ensures an unbeatable heat and moisture dissipation. Thus, the airy fabric guarantees even heavy exercise on steamy days won’t wear you down.
Plus: the Swedish brand makes sure you stay well protected from UV rays with a UPF of 50+.
For more information see www.craft.se
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