La Sportiva partners with the Ultra Race of Champions

News Release / 21.01.2013

The Ultra Race of Champions (UROC) and La Sportiva have entered into a partnership for 2013. By signing on as a major sponsor, La Sportiva will support the Ultra Race of Champions’ mission as The Ultra Running Championship and bring together the best of the best, on one course, on one day. The Ultra Race of Champions is presented by Competitor Magazine.

The Ultra Race of Champions was recently selected as the 2013 Skyrunner® World Series Ultra Final: this is the first time that any Skyrunner® World Series Ultra Final has been held in the USA. “It’s a match made in heaven” says J. Russell Gill III, UROC’s Event Director and CEO of Bad to the Bone Endurance Sports. “With the Ultra Race of Champions as the Skyrunner® World Series Ultra Final, La Sportiva’s mountain heritage is a perfect fit for the race”.

“La Sportiva is headquartered in the Dolomites, Italy which is also where the International Skyrunning® Federation was born ” says Dr. Francesca Conte, Bad to the Bone Endurance Sports’ President and native of northern Italy. “La Sportiva’s history and experience with mountain running and World championship events makes it the perfect partner for UROC”.

The race, which includes three events, the Ultra Race of Champions 100K, the Über Rock 50K and Cruxy Half Marathon, will take place in Vail, Colorado on September 28th, 2013. The courses for all three events are perfectly suited for the La Sportiva brand, and the three distances will challenge runners of all backgrounds. The Ultra Race of Champions course will start on Main Street in Breckenridge, Colorado and finish in Vail Village, crossing several high mountain passes. The 50K and Half Marathon courses will take place on and around Vail Mountain.

“We are thrilled to be a part of the 2013 Ultra Race of Champions and Skyrunner® World Series Ultra Final! We have a great history of working with Francesca and Gill and know they will put together a fantastic event. This is going to generate excellent exposure for the elite field of athletes here in the States as they’re pitted against the toughest of the international competitors and is a huge success for the Mountain Running community as a whole” says Ian Achey, Events and Promotions Manager for La Sportiva. La Sportiva will be an exhibitor at the Champions Village, the UROC Expo in Vail.

Registration for the Ultra Race of Champions opens on January 15th, 2013 on www.ultraroc.com