ZIENER takes over title sponsorship of the BIKE Festivals Garda Trentino and Willingen

25.11.2014

Munich, November 19, 2014 – Europe's biggest mountain bike festivals still have a huge attraction! ZIENER takes over the title sponsorship for the BIKE Festival Garda Trentino and Willingen with immediate effective. As of now, both events will read Ziener BIKE Festival Garda Trentino powered by Mini as well as Ziener BIKE Festival Willingen powered by Mini.

The specialist for technical innovative gloves and clothing for the ski and bike sport scene secured the title sponsor package for three years in order to positioning itself clearly in the active mountain bike field next summer.

“The title sponsoring of the BIKE Festivals Garda Trentino and Willingen are the perfect opportunity for us to reinforce our competence in the mountain bike market,” said ZIENER Trade Marketing Manager Florian Ehlert.
As a result, ZIENER's focus at the outdoor trade show will be purely on its products to give all visitors the best on-site experience possible.

Being a specialist for functional clothing ZIENER also supports numerous national teams, sport federations and individual athletes.

Mathias Ley, CEO of the Hamburg based organising event company Ley Events GmbH, added: “We are proud that we have a title sponsor aboard who is well-respected and firmly established in the mountain bike scene. In addition, the long-term sponsorship of ZIENER also reflects the standing and importance of both events.”

For more than two decades now, Europe's mountain bike scene kicks off its season at the Ziener BIKE Festival Garda Trentino powered by Mini which will take place right at Lake Garda from May 1 thru 3, 2015.

Just six weeks later it's time for the Ziener BIKE Festival Willingen powered by Mini and its outdoor trade show to attract 30,000 spectators, more than 120 exhibiting companies and 400 brands from June 12 thru 14, 2015.

For further information on the two events visit www.bike-festival.de.

The registration for the marathon race for both events kicks off on December 11, 2014 on online-registration.de.

About ZIENER

Franz Ziener GmbH & Co. KG based in Oberammergau in Upper Bavaria specialises in technical innovative sports gloves and sports clothing for skiing and cycling.

The traditional company managed by Franz Ziener, the third generation of his family at the helm of the company, together with Frank Burig and Rüdiger Brambrink is a European market leader in winter sport gloves.

ZIENER products bring together the highest quality standards with innovative technology and modern design.

'Made by Pros' is the company's motto. ZIENER benefits from close collaboration with athletes and incorporates their experience directly into the product design.

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