Ark Group Forges New Trade Agreement With Spain

Press Release / 17.12.2016

LURBEL is a leading producer of technical sports garments in Spain. Using their unique regenerative technology carried over from treating sores and skin irritation in the medical industry they have applied it to similar problems faced by endurance athletes.

Lurbel's technical sports garments contains keratin from crushed sea shells which is then added to the yarn. Keratin, the same that makes hair grow, actively sterilises the contact area stimulating recovery. This approach of encouraging healing has proved very successful with Ultra Running athletes and made them a leading sock manufactuer in Spain. More information on Lurbel products here.

Lurbel is a technical sportswear manufacturer based in the town of Ontinyent in the region of Valencia.  The family company founded in 1992 by Miguel Lurbe Sanz and his two sons Miguel and Rafael.  Later a third brother was to join the company , Javier.   In 1992, with the Lurbe brothers interest and connection to sports, the LURBEL brand was created.  Since then it has grown to be one of the top brands in this market in Spain.

The Ark Groups future prosperity is not only in growing it's business in the UK with it's current brands OMM, Nordisk, Yeti, Bushbaby, Extreme Foods and Buff but in it's ability to forge new trade deals outside of the UK.  It already has business relationships in Japan, Sweden, Germany, Holland, Denmark, and France.  From 2017 it will add a new relationship with Spain.

OMM & LURBEL

As complimentary brands OMM & LURBEL will be looking to work together on projects to grow LURBEL in the UK and OMM in Spain. The start of this partnership was Lurbel's sponsorship of the OMM event where 2000 pairs of Lurbel's premium "B-MAX" sock were available for the kit savvy OMM competitors.

Andy Williams, Sales Director for the Ark Group, says: "This co-operation between OMM and LURBEL is a great way for both brands to benefit from, not only, the technical products that both companies produce but also the fact that both brands run events.  OMM with it's mountain marathons and LURBEL with it's ultra events."