Primal Quest Adds John Howard as Technical Director

23.08.2005

Very few individuals have dominated endurance sports in the way John dominated adventure racing. Since winning the first ever major adventure race held in the world, the Raid Gauloises in 1989, he went on to win every significant race in the sport, including Eco-Challenge (3 times), the Raid Gauloises (3 times), the Elf Authentique, the ESPN X-Games (twice) and the Southern Traverse. In addition, he has served as a course designer or advisor to numerous high-profile outdoor adventure events, including the Mild Seven Outdoor Quest, Action Asia and New Zealand’s Coast to Coast.



Primal Quest CEO Rich Brazeau said, \"John is an authentic legend in the sport whose passion to deliver an unforgettable journey for Primal Quest racers is genuine. He understands the sport from the inside out and offers a unique course perspective that reinforces the raw expedition experience we\'re seeking to deliver.\"