Eco-Challenge
The 2 Steves: Boxing Clever Cont.
Steve D / 17.10.2002
And aside from the racers, there are the sponsors to think of. Getting sponsorship in AR is hard enough as it is, and while the majority of companies who do support Eco teams don\'t expect their teams to win it, they do expect them to finish ranked. Having your products associated with a ranked finisher in the world\'s toughest race is acceptable, but to not even get round the course - in many cases not to even make the half-way stage - is not. Bad move for the rest of us Mr Burnett ... time - or rather ratings - will tell if it\'s a good move or not for Eco.