Craft launch 'Warm Wool' baselayer

Press Release / 06.02.2010

CRAFT’s Warm Wool garments bring together the best of two worlds in a unique knitting construction – Merino on the outside provides more warmth and prevents odour, whereas synthetic material on the inside guarantees a comfortable, soft feel on the skin and great moisture management. The perfect baselayer for less intense activities on cold winter days.

In winter 09, Swedish performance brand Craft introduces new baselayer hybrids: with the Warm Wool Crewneck and the Warm Wool Underpants, Craft provides the right gear for calm activities in cold conditions. On the inside Craft uses a high-tech polyester yarn which is extremely soft on the skin, very elastic and offers great moisture management. On the outside, high quality Merino Superwash material is highly breathable and provides natural warmth: Merino fibres are extremely fine and trap air, which results in great insulation. Plus Merino wool has natural odour resistant properties.

Thus, Craft’s Warm Wool garments unite the benefits of two worlds: the synthetic material for great elasticity, a fantastic moisture management and smooth comfort; and Merino wool with its great breathabillity, natural isolation qualities and the prevention of odour.

Swedish brand CRAFT is the pioneer of functional apparel for serious athletes. Since 1977 CRAFT has devoted itself to developing innovative clothing built to withstand extreme requirements in all conditions. The brand’s foundation is its authentic understanding and love for the sporting culture, reflected in its strong involvement in cross-country skiing, biking, and running. CRAFT sportswear is the ideal training and competition gear for all activities year-round.

For more details visit: <a href="#" class="main" onclick="newsitewindow('www.craft.se')">www.craft.se</a>