Langkawi International Mountain Bike Race
Langkawi MTB Race Ties With Top European Teams
News Release / 05.07.2013
Kuala Lumpur (May 20, 2013): The Langkawi International Mountain Bike Challenge (LIMBC) brand is now spread over Europe.
Human Voyage Sdn Bhd, organisers of LIMBC, is delighted to announce its partnership with two European teams – UK-based Orange Monkey Pro Team and Germany’s Racing Team Steffen Thum.
The LIMBC 2013 logo and its website address www.mtbmalaysia.com are prominently featured on the teams’ respective kits and other marketing collaterals as Human Voyage bids to make further inroads into the European market.
Orange Monkey Pro Team is one of the most well recognized and successful cross country (XC) Mountain Bike teams in the UK. Formed in 2004, it has Ben Roff, Billy Harding, Jovana Crnogorac, David Fletcher, Rourke Croesser and Mariske Strauss on its stable.
Croeser had a storming ride by finishing 12th in the World Cup series in Albstadt, Germany, recently - his best performance at world level to date while South Africa’s Strauss put on another solid performance to claim sixth place in the under-23 women’s race in Nove Mesto in the Czech Republic in the final weekend of May, continuing her momentum from the previous weekend in Albstadt, where she finished in 8th place.
CEO for Human Voyage, Datuk Malik Mydin, said the sponsorship is line with LIMBC’s bid to brand the Langkawi MTB race on overseas market segments.
“We are happy to be working closely with one of Europe’s top teams in promoting LIMBC,” said Malik.
The race which will be held in September-October, allows for a perfect end of season party and relaxation on an island oozing sun, sand and tranquility, what more Langkawi has been selected as one of the qualifying series of the 2013-2014 UCI MTB Marathon World Championship – the first time it is brought to Asia.
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