GODzone Adventure - Chapter 4
Global Outdoor Brand Kathmandu Aligns with Godzone
News Release / 02.12.2014
GODZone, New Zealand’s premier expedition adventure race, announced today that outdoor global brand Kathmandu is the exclusive apparel sponsor for the 2015 GODZone adventure race to be held next March in Wanaka.
Kathmandu is a global leader in designing premium outdoor clothing and equipment for travel and adventure with more than 150 stores across New Zealand, Australia and the UK.
GODZone Race Director Warren Bates says the Kathmandu range is widely accessible to a broad cross section of people interested in spending more time in the outdoors and is an ideal apparel partner for GODZone.
“As a company they actively work to strengthen communities where their products are available, for example sponsoring both the Australian and New Zealand Red Cross and Outward Bound, so we are delighted to be furthering our relationship with them.
This is a hugely popular outdoor brand that offers an extensive range of products that our adventure competitors use in their everyday life, such as tents to take the family camping and hiking gear for training, so we know they will enjoy the gear.”
As apparel sponsors, Kathmandu will be producing the official GODZone race bibs that are compulsory for teams to wear at all times throughout the seven day event. A range of Kathmandu outdoor tents will be utilized across the adventure-racing course at various checkpoints and transition areas, and products such as jackets and bags will also be put up as prizes in certain race categories.
Kathmandu spokesperson Andi Fear-Ross says the company’s core purpose is to inspire adventure in everyone and that Kathmandu is keen to support the passion and resourcefulness shown by adventure racers during the GODZone event.
“GODZone is one of the pinnacle races on the adventure race calendar and we are fortunate to have it on our doorstep. The mental and physical challenges participants face over the course of the race is immense, and they do it for the reward of pushing their own personal boundaries and seeing parts of New Zealand that not many of us get the opportunity to venture into. This love of adventure and travel, and their resourcefulness, passion and determination are some of Kathmandu’s core values, so we are very proud to be supporting GODZone.”
Online followers of GODZone will have the opportunity to win Kathmandu products during the live web broadcast of the adventure race from 28th February to 7th March 2015.
There will be daily online competitions via www.godzoneadventure.com and the facebook page Mr Bates says this will engage the wider adventure racing community and general public who follow live tracking and media blogs.
“Our online audience grows dramatically during race week and at certain times of the day and night it spikes by thousands of people coming online to check where the teams are. This year, thanks to the collaboration with Kathmandu, we will be able to reward viewers with the chance to win some great products.”
For more information on Kathmandu, visit http://www.kathmandu.co.nz
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